Meet Hawken

The Story
I'm Hawken — the founder of Ace Brooks Corp.
I live in Brooks, Alberta. We sit right on the Trans-Canada Highway (Highway 1), which gives us the low operational costs of a rural prairie city while keeping us a straight, two-hour drive from Calgary's international logistics hub.
I'm a solo founder with a deeply trusted network of hardware and supply-chain partners across two continents. That's by design. The lean structure forces every dollar to go toward the things that compound: code, content, and customer trust.
Why Pickleball
I'm betting on pickleball because the market demand is explosive, yet the infrastructure is stuck in the past. Most people are thinking about real estate. I'm thinking about courts as interactive, data-driven software.
But also — full disclosure — I tried the sport once, and then couldn't stop. The numbers brought me to the table. The game keeps me there.
Crossing Borders & Code
I operate across two markets and two disciplines: I'm a full-stack developer and an entrepreneur. My obsession is automation, lean operations, and making powerful technology genuinely accessible.
The AceBall OS — the system powering our courts — isn't off-the-shelf gear. It's the result of years of co-development with top-tier hardware partners in Guangzhou, with full IP ownership now in our hands. We bridge elite Asian supply chains with North America's fastest-growing sport.
Build in Public
I'm documenting the entire journey of building a B2B tech company from a warehouse — different angle on each platform.
Get in Touch
Running a gym, community center, or tennis academy?
Let's upgrade your space. See the AceBall system in action and request a quote → AceBall™ OS
Local to Brooks and want to play?
Book your session → acebrooks.club
Press, B2B partnerships, or distribution inquiries?
DM me on any platform above.
Want to chat about tech integration, AI workflows, or building hardware startups in small cities?
DM me on any platform above. I read everything.